Marketing, advertising & media intelligence
‘Turbulence isn’t always a bad thing’: How magazine brands are innovating their way through the multimedia age
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, ...
The attention agency: inside Motion Sickness
This is the story of an ambitious idea that started small in a student flat before quickly gaining massive momentum and attracting the attention of ...
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to ...
Dear Diary: Bauer and Kiwibank get Kiwis to talk about cash
Kiwis aren’t willing to broach the subject of savings in most social circumstances. But with a little ingenuity and a personal touch, Bauer, Kiwibank and ...
Bauer and Sovereign find a win-win-win in branded content
Sovereign’s brand platform ‘Life. Take Charge’ was about moving away from simply being a health insurance ambulance at the bottom of the cliff to becoming ...
If the shoe fits: Bauer and Ziera slip into owned media
Ziera’s traditional ‘spray and pray’ approach to marketing was proving to be both expensive and ineffective, so it approached Bauer to help create its own ...
ANZ, Bauer and Spark PHD build an audience from Grand Designs sponsorship
As the production partner on Grand Designs New Zealand, ANZ’s support helped TV3 showcase some amazing Kiwi properties. But the bank wanted to extend its ...
Flight of fancy: Bauer and Air New Zealand's publishing partnership above the clouds
It’s one of the most widely read magazines in New Zealand and yet its cover spends most of its life hidden from public view. So ...
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